Maria is a multi-hyphenate professional with over a decade of experience spanning communications, marketing, events, and entrepreneurship.
She has led communications efforts for prestigious races such as the Big Sur Marathon, Monterey Bay Half Marathon, and Napa Valley Marathon. She has also worked operations for renowned events like the New York City Marathon and Brooklyn Half Marathon. Her impactful communications work extends to organizations such as Running for Real, Daily Stoic, and with Simran Jeet Singh.
A passionate sports enthusiast, Maria's personal achievements include completing a 10-mile open water swim, conquering an Ironman 70.3, running a marathon, tackling a 50 KM ultra run, and training at a Shaolin KungFu Temple in Europe. Beyond sports, she excels as a photographer, videographer, world traveler, and is currently authoring her debut book.
Originally from Bogota, Colombia, Maria has called the United States home for 25 years and now embraces the lifestyle of a digital nomad.
Meet Maria
Meet Mary
With over 15 years of experience in the sports and outdoor industries, Mary lead the brand management for active brands and specializes in creating fully integrated go-to-market strategies that accelerate business growth, brand visibility and partnership opportunities through impactful storytelling.
Mary is the founder of Active Brand Consulting and has experience leading projects and teams at Strava and GU Energy Labs. Her love of running runs deep as she has done over 100 races that are a marathon distance or longer. Her years of experience as a runner translate to strong skills in the running communications world. Mary spent many years in New York City (maybe that’s where you recognize her from!) and is now based in Oakland, CA. Mary loves not just talking about ideas, but bringing them to life.
Meet Eduardo
Eduardo is the silent ninja of our team. He brings close to 40 years of experience in operations- everything from satellite TV production in the football (soccer) world, to developing software tools for utility companies in the area of energy and resource conservation. He’s usually always with a camera on hand and is a videographer, photographer, and drone pilot.
When we first shared with him the struggles running races face with communications, he dove head-first into developing our one-of-a-kind software specifically designed for races to simplify and better manage their communication streams. That’s how our in-house web tool, SPARC, was born. Careful with what you say around Eduardo because he will immediately jump into creating a software to solve your problems. He lives in Austin, Texas with his family.