With effective communication, race management becomes easier.
SPARC—Short for Strategic Planning + Race Communication—is a comprehensive service designed to empower race directors by optimizing key aspects of event management.
Supports Financial Viability
Boost participant registrations
Strengthen sponsorships
Reassures Safety & Logistics
Facilitate communication of critical safety information at the right time
Enhances Participant Experience
Ensure participants are informed
Increase participant satisfaction
Develop clear calendars for marketing and communications
Deliver timely and consistent messages
Reduce strain on your customer service team
Picture all your communication efforts centralized in one simple online dashboard. By leveraging your existing registration and content management platforms, you save time and focus on what you do best: organizing exceptional events.
Maximize sponsorship value
Ease operations stress by having more informed participants
Simplify team collaboration
Save time by helping your team to focus on what’s important
Increase sponsorship value
Build greater brand affinity
Drive registration revenue
The SPARC Team
SPARC is not just a service; it's a team of communications experts who are also seasoned endurance athletes uniquely positioned to empower clients. SPARC is a collaboration between Brand Spark Communications and Active Brand Consulting.